With today’s information technology, anyone can be in business with only little effort. E-commerce platforms are easy to set up, and you can sell your items quickly afterward. However, when everyone can get the same facility, the competition also becomes tough, which makes it necessary for you to continue reading this article.
Optimize Your Store’s Storage
An online store can lose its reputation as soon as it is overwhelmed by customer requests. If you want to sell items on a small scale, then you are better off trading through social media instead of e-commerce big platforms like Shopify, Amazon, Magento, or YoKart.
Before you set up an online store, you must optimize your storage first. There are two types of goods: fast and slow circulated. The first one is usually cheap items that sell fast but with small profits. The latter has a potential to bring you a substantial revenue per transaction, but with a low sale rate.
If your store is specialized in selling the fast-circulated goods, you should consider renting a warehouse. It is better to have some stacks of unsold goods than to run out of stock. For instance, if you live in Melbourne, you must organize your stockroom with long-span racks and label each item you place there. To know which shelving is the best, you can consider hiring a longspan racking company in Melbourne. Not all shelves suit your goods because they vary in their weight limit.
Preparing a Fast-Responding Support Service
E-commerce platforms allow the sellers to communicate directly to the buyers. And once you go big by aiming at trading internationally, you must anticipate people contacting you at night and dawn because of the regional time difference. Your contact lines are supposed to be working 24/7 so that your customers do not wait too long to get the answers to their inquiries.
If your business is small, then you can hire e freelance employee for the night shift. When the workload grows, do not hesitate to allocate some resources to form a support team. You can also make the task much easier by using software like Zendesk, Gorgias, and xSellco. Their function is to put email, phone line, live chat, and social media into one dashboard.
SEO-ing the Right Way
SEO (Search Engine Optimization) is vital not only to big companies with official webs but also to small e-commerce stores. However, there are some differences.
Companies with official sites can create SEO contents without facing any restriction, while small stores joining a platform will do. The solution to that condition is by maximizing your social media tags. Customers today are very vocal in sharing their thoughts over a product. Create a hashtag that is related to your goods, and encourage your customers to fill it.
Also, working with some social media influencers to promote your store can also be your SEO strategy. In fact, getting on the first search result pages by making your store as people’s trending topic is the most organic way of SEO.
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